About Us
Bud Breheney
Breheney Media LLC was formed in January 2016 to help clients navigate the new media landscape with an emphasis on advanced TV. Since its formation Breheney Media has worked with clients to develop and implement data commercialization and partnership strategies.
Prior to forming Breheney Media, Bud held senior management roles at Kantar Media, Rentrak and Scripps Networks. He holds a MA from Emerson College in Boston, and BA from St. Francis University in Loretto, PA.
Jesse Breheney
Jesse is a digital media and advertising professional with a demonstrated record of producing brand and direct response campaigns. He has worked extensively with clients in the non profit sector and brings expertise in achieving measurable results within limited media budgets. Jesse effectively utilizes ad technology and communicates campaign results in an understandable and actionable manner.
Prior to joining Breheney Media, Jesse worked at the boutique advertising agency, AD Lubow. As a partner and the director of media, he served clients such as as Columbia University, UJA Federation of New York, Liberty Science Center and The Tilles Center for the Performing Art. Jesse holds an undergraduate degree from the University Of Rochesters's Eastman School of Music in Jazz and Contemporary Media.
Our Clients
Key client engagements:
BI Science – Led US business development efforts to increase revenue and exposure of this Israeli digital ad intelligence platform
Advertising Analytics-Developed a strategy to expand the potential client footprint to include large advertising categories beyond the existing political spend data footprint.
Frontier Communications –developed and led strategy efforts on data commercialization strategy
SQAD- Established data partnership program for existing media planning software and led internal evaluation of client facing teams
Data + Math- Supporting emerging starting up on business development and data partnership strategy
Our Approach and Consulting Activities
Breheney Media is focused on providing in depth consulting services in advanced TV and media data. Actionable and measurable results serve as the foundation for long term client relationships in both the current and in an earlier version of Breheney Media (2002-2006). If you have a business development project or need assistance in developing a media or data strategy - let's talk
Consulting Activities
- Advanced TV data commercialization
- Development of data partnerships
- Business development
- Strategic sales management
- Staff evaluation